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FCEC Newsletter

The Environmental Protection Agency (EPA) has selected social marketing firm S. Groner Associates (SGA) to lead the Fish Contamination Education Collaborative (FCEC) over the next three years, with the option to renew the contract for two additional years.

SGA, who guided FCEC during the 2007 to 2008 program year, is a Long Beach-based social marketing firm that specializes in environmental public outreach programs.  As a firm, SGA subscribes to the principles of Community-Based Social

Marketing (CBSM), which combines outreach with research and evaluations to compel changes in community behaviors.

SGA works on a wide variety of environmental programs, most of which involve collaboration between multiple agencies and organizations. Currently, SGA is on the second year of its City of Los Angeles Stormwater contract, which is one of the largest stormwater programs in the nation.  SGA is also working with the City of Irvine to address resource conservation through its Environmental Programs and with San Bernardino County to coordinate and manage its Zero Waste Program.

Since participating in FCEC, SGA has collaborated with EPA and FCEC partners to not only raise awareness of the Palos Verdes Shelf contamination, but to also measure behavior changes among community members FCEC has reached.

In the upcoming year, SGA will continue to carry out efforts on behalf of EPA and all FCEC partners on ongoing FCEC projects such as the Angler Outreach Program and the Community Outreach Program. SGA’s efforts will be guided by three project goals: increase awareness of local fish contamination, promote healthy fish eating behaviors and fishing habits among all those who could potentially be affected by the Palos Verdes Shelf contamination, as well as maintain and cultivate inter-agency and community partnerships.